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“To collaborate means, literally, to work together, especially in an intellectual effort. While collaboration is central to the practice of ethnography, realizing a more deliberate and explicit collaborative ethnography implies resituating collaborative practice at every stage of the ethnographic process, from fieldwork to writing and back again” (Lassiter, L 2005).

Luke Eric Lassiter highlights the importance of collaboration between individuals when engaging in ethnography and working together to formulate and assess data that is collected. As ethnographers, we need to consider “the ethnographic process, from fieldwork to writing and back again” as it allows us to understand the intentions of an individual’s decisions right through to the act itself.

We can approach this by “understanding how and why people make, use and distribute media, in all their different cultural circumstances” although it “often requires an in-depth exploration of people’s experiences on the ground, and to acknowledge that while media technologies and infrastructures may be global in reach”(Pertierra, A 2018).

In an endeavour to use this theory in my own ethnography, I have decided to analyse two blogs that have discussed their experiences in visiting the cinemas. I came across ‘Mind of Montana’ and ‘Bevvies and Banter’, which allowed me to see how different people experience certain situations.


Pop corn with soda and movie shows
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I identified similarities between both my experience with cinemas and theirs as we have all be guilty of sneaking in snacks into the cinemas in defiance to the ridiculously high prices that they charge. Both authors highlight how this act has a deeper meaning than just simply saving some money, it has enriched their personal relationships and has created a significant memory when remembering their Grandparents. Another thing we all share is that going to the cinemas frequently becomes costly for moviegoers, especially as University students. Ross highlights this saying “ I still consider a day out to see a movie as a privilege simply due to cost, and cost is ultimately the reason as to why I don’t visit my local cinema often” (Ross, C 2018).

By engaging with these blogs I am able to gain insight into a more broader opinion on this topic and it allows me to gather more data as an ethnographer. In doing this it reiterates Lassiter’s claims that as ethnographers we benefit from collaboration and it is essential to engage in the “ethnographic process, from fieldwork to writing and back again” (Lassiter, L 2005).


  • Pertierra, A. (2018). Media Anthropology for the Digital Age. Newark: Polity Press.

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